For women it is all about the new movement in fashion but at the same time we eloquently wish for something that sets us free from inhibitions and self doubts. Liva represents a women who lives with an unstoppable flow of energy. She holds no inhibitions and takes charge of the situations stand alone.Our hearts are revolutionizing seeing the everlasting yearning for a trend that stands for us and shines the ambiguity of not mindlessly abiding to the new trends. The true sense lies in following that comfort your heart deeply desires because fluid is you.
LIVA‘s participation as the official partner in the Amazon India Fashion Week in New Delhi is an endeavor to bridge the gap and reach to the fashion designer fraternity is a revolutionizing fashion trend in fashion industry.
A fabric made by Birla cellulose in its utmost unique nature that feels so versatile suiting every feminine guise.This year at Amazon Fashion Week Delhi we came across the lovely galore of Liva Fluid Fashion taking all over the space on and off the runaway trends quite impressively. Every women beautifully strutting the grace of being brand ambassadors of Indian modern festive in LIVA merchandise.
Why we Love LIVA this season ?
Liva is a nature based fabric. Crafted from renewable wood resources, the LIVA fabric is 100 percent naturally sourced and bio-degradable.
Liva is Fluid To know what is the rage about fluid feminine fashion you have to touch and wear the fabric to know what fluidity exactly feels like. Without being clingy, the Liva Fabric effortlessly drapes around your body. When you move, it moves with you.
Liva is Breathable The Liva fabric is extremely breathable and absorbs moisture effectively, making way for complete comfort.
Liva is Stylish and chic From a sophisticated evening gown to a cool boho maxi dress, the LIVA fabric can be used for a number of cuts and silhouettes. With a beautiful drape and a natural sheen, the Liva Fabric is a headturner.From so many varied options available I chose to wear Liva‘s colourful Indian yet modern attire for Liva (on ground) event at AIFW Delhi. The contemporary color blocking of greys and neon made quite a statement for the evening. My experience at Liva Lounge was a warm evening meeting influential women sharing their personal experience of how LIVA accentuates their curves and makes them a confident person in all walks of their lives no matter what color or size they are.
From so many varied options available I chose to wear Liva‘s colourful Indian yet modern attire for Liva (on ground) event at AIFW Delhi.The contemporary color blocking of greys and neon made quite a statement for the evening. My experience at Liva Lounge was a warm evening meeting influential women sharing their personal experience of how LIVA accentuates their curves and makes them a confident person in all walks of their lives no matter what color or size they are.
Mr. Sunil Sethi, President, FDCI, he said, “We are happy to be associated with the Aditya Birla Group and the support they offer to the designers and the fashion community is appreciable. Fabrics are an important part of fashion garments and innovative& natural fabrics work best to get creativity in the silhouettes”.
Swati Sharma, an Architect herself forges forward her equal inclination into design through her perspect into fashion and architecture. While pursing Architecture she ventured into digital marketing and curating personalized content for brand promotions. She says."Studying Architecture gives me a better understanding of all the creative aspects about designing and building sustainable attires. It gave me a better perspective of relating to space values, textures and colour play which helps interpret fashion easily. I believe If you are a creative person your creativity cannot be derailed. If it exists in you it has to spread in all the other aspects of your life too. Listening to the creative head inside me I realised Architecture and Fashion are two basic attires needed for human’s survival. Since then Archattire pledges to serve both."