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They say women are all gaga about what is the next top trend in fashion for them but at the same time we eloquently wish for something that sets us free from inhibitions and self doubts. LIVA represents a women who lives with an unstoppable flow of energy. She holds no inhibitions and takes charge of the situations stand alone but is equally bottled up with emotions, love and care. She truly deserves fashion that melts with her and a fabric that embraces her luxuriously smoothly and nestles her senses with smooth, soft luxurious drapes. I guess Liva as a brand always knows how to pamper real women.
Being a supreme pioneer of comfort, Liva-(An Aditya-Birla Cellulose Company) introduced a revolutionizing fabric LIVA CREME’ Liva Creme fabric is luxuriously soft, smooth and so comfortable that it melts. Thanks to Liva Creme, fashion got a brand new soft, smooth and fluid language. Fashion doesn’t need to be uncomfortable anymore.
On the glorious launch event of Liva Crème we witnessed a grandeur fashion show embarking fluid femininity on the ramp show. Kangana Ranaut stole the fashion show with her ramp walk in a Liva Crème gown designed by Swapnil Shinde. Fashion seemed so effortlessly chic and classy with the new Liva Crème range. Liva Crème fabric – a new variant of Liva fabric – offers consumers the luxurious soft feel which is fluid and natural. The fashion show had modeled exclusive Spring Summer ’17 collections of Allen Solly, Van Heusen Shoppers Stop, Biba and Pantaloons made in Liva Crème fabric.
The Liva tagged garments will be available across premium brands like Allen Solly, Van Heusen, Shoppers Stop, Biba, Pantaloons and Lifestyle among others. Renowned designers namely Nikhil Thampi, Shivan-Naresh and Ka-Sha have created collections for Allen Solly, Van Heusen and Shoppers Stop respectively. Focus markets for Liva Crème will be Delhi, Mumbai and Bangalore. Garments made of LIVA Crème can be identified with the gold and cream coloured tag at the stores.
Liva Creme’ has made our hearts revolutionized seeing the everlasting yearning for a trend that stands for us and shines the ambiguity of not mindlessly abiding to the new trends. The true sense lies in following that luxury in the comfort your heart deeply desires because embracing yourself is a luxury.
What’s new about LIVA CREME’?
100% NATURAL. 100% MANMADE.
This eco-friendly biodegradable fibre is made from high quality wood pulp, a renewable natural resource. It has all the advantages of an engineered fibre with its high degree of uniformity, consistent quality, high purity, optimal linear density and staple length.
A TECHNICAL MARVEL
The superior physical properties of LIVA Crème such as Tenacity, Elongation and Wet Modulus make fabrics last longer with an enduring look and feel.
THE ABSORBENT ONE
LIVA Crème absorbs moisture faster than Cotton. Even after repeated washes, it remains flexible and absorbent.
COLOURFUL AND LUSTROUS
LIVA Crème helps colours to stay bright and true. This is because of its ability to take up colours uniformly, deeply and fast.
SOFT AND BOUNCY
When blended with LIVA Crème, fabrics become truly pleasant to touch, playful and comfortable to wear.
THE STABLE FIT
Textiles made from LIVA Crème display high dimensional stability for both low shrinkage and unrecoverable extension. All thanks to the advanced morphological structure of LIVA Crème.
THE FRESH ONE
Have you ever wished that your clothes would remain as fresh as the time when you bought it? Well, blend a fabric with LIVA Crème and see the result for yourself.
THE FINEST ONE
With the titer of 0.9D, pure forms and blends, superfine counts are now a reality. This means, clothes are light, superfine, absorbent, soft and bouncy.
LIVA Crème is a perfect blend for Cotton, Wool, Synthetics, Elastane and Silk.
“I recount that when we set out on this journey, our vision was to create value for the entire value chain of viscose based fabrics. I am so pleased to say that the ecosystem of our LAPF partners has resulted in also placing India on the global map. We are now a preferred sourcing destination of viscose based products. This is truly in the spirit of the ‘Make in India’ initiative of our honourable Prime Minister”. said Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group.
“Liva Crème fabric is very light, very airy and breathable. It has a fluid nature with a luxurious soft feel. With Liva Crème it’s very easy to be comfortable and we believe in making clothes which are comfortable. It was really interesting collaboration and was fun to work with the team”, said Karishma Shahani Khan (Ka-Sha) who has used Liva Crème for her exclusive collection at Shoppers Stop.
“It was a great experience designing the collection with Liva Crème fabric. It is a nature based fabric that is exquisite. It has an effortless drape and has a unique luxurious feel. We let the fabric give a design direction to us. Liva Crème was a great starting point to the collection. The fabric blend very effortlessly with the design”, said the designer duo – Shivan and Naresh with respect to their exclusive Liva Crème collection for Van Heusen.
An Arch Attire Production
FEATURING :LIVA CREME’ | Kangana Ranuat
STORY : Swati Sharma | Photographer : Sushant Sawant | Model : Swati Sharma